Amway Company Description
Selling makeup and vitamins to friends and family is a way of life at Amway. One of the world's largest direct-sales businesses, Amway boasts more than 3 million independent business owners (IBOs) who sell as many as 450 personal care, home care, nutrition, and commercial products. Amway also markets products and services of other companies in more than 80 countries. Revival-like techniques are used to motivate its distributors (mostly part-timers) to sell products and find new recruits. Founder Richard DeVos and the Van Andel family own Amway and its parent company, Alticor (created in 2000). Steve Van Andel is chairman of Amway, while Doug DeVos is its president.
View the Comprehensive Company Description for Amway
The Company Description provides a historical perspective of Amway's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Amway's evolution in the marketplace.
