American Marketing Association Company Description
The largest marketing association in North America, the American Marketing Association (AMA) offers services to marketing professionals including best practices and research studies, job resources, and publications and directories. AMA publications include the flagship semi-monthly magazine Marketing News, as well as the Journal of Marketing, Journal of Public Policy & Marketing, and a variety of newsletters. The AMA Web site, MarketingPower.com, updates industry news and articles daily. The AMA has some 400 local chapters throughout the US and Canada about 40,000 members worldwide.
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The Company Description provides a historical perspective of American Marketing Association's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of American Marketing Association's evolution in the marketplace.
