American Greetings Company Description
American Greetings has been building its sturdy house of cards for more than a century. The #2 US maker of greeting cards (behind Hallmark), the company makes American Greetings, Carlton Cards, and Gibson Greetings brand missives. While greeting cards make up more than 60% of sales, the company also produces DesignWare party goods, Plus Mark gift wrap, and DateWorks calendars. The company's AG Interactive subsidiary distributes online greeting cards and other interactive media. American Greetings' products are sold through card and stationery stores, mass merchants, and other retail outlets worldwide. The family of chairman Morry Weiss controls more than 45% of the company.
View the Comprehensive Company Description for American Greetings
The Company Description provides a historical perspective of American Greetings's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of American Greetings's evolution in the marketplace.
