Company Description
Pleasant Rowland introduced American Girl dolls in 1986 as a historically-themed alternative to Barbie and the Cabbage Patch Kids. Since 1998 her...
Headquarters:
8400 Fairway PlaceMiddleton, WI 53562
United States (Map)
Key American Girl Financials
| Company Type | Subsidiary of Mattel - Main Headquarters |
|---|---|
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $116.2 |
| 2008 Employees | 1,400 |
Competition
Competitive Landscape for Toy Manufacture
Growth in the population of children age 12 and younger drives demand. The profitability of individual companies depends on identifying market trends and marketing effectively. Large companies can...
Read more about American Girl's competition across multiple industries
Top American Girl Competitors
Sponsored Links
The Business DirectoryAmerican Girl Executives
| Title | Name & Bio | Contact |
|---|---|---|
| President; EVP Mattel | Ellen L. Brothers | Network |
| VP Finance | Bill McAleer | Network |
| VP Human Resources | Ray Greger | Network |
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