American Eagle Outfitters Company Description
It was once a purveyor of outdoor gear, but American Eagle Outfitters now feathers its nest with polos and khakis. The mall-based retailer sells casual apparel and accessories (shirts, jeans, shorts, sweaters, skirts, footwear, belts, bags) aimed at men and women ages 15-25. Virtually all of the company's products bear its private-label brand names: American Eagle Outfitters and AE. It operates about 990 American Eagle stores in the US and Canada and plans to open more. Direct sales come from the company's Web site and its AE Magazine, a lifestyle magazine which doubles as a catalog. The Schottenstein family (which has interests in Value City department and furniture stores) owns 15% of American Eagle.
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The Company Description provides a historical perspective of American Eagle Outfitters's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of American Eagle Outfitters's evolution in the marketplace.






