Alfa-Beta Company Description
If Greek supermarket operators were to stage their own Olympic Games, Alfa-Beta Vassilopoulos would win a silver medal for being Greece's #2 food retailer with more than 200 supermarkets under the Alfa-Beta and Alfa-Beta City banners. The grocery chain tempts shoppers with competitive prices, variety, and by focusing on customer service. To foster customer loyalty, Alfa-Beta offers the AB Visa credit card that rewards customers for each purchase they charge. Belgium's Delhaize Group, which owns about 61% of Alfa-Beta, acquired 33 Plus Hellas stores in Greece from Germany's Tengelmann in 2008, which now trade under the Alfa-Beta banner.
View the Comprehensive Company Description for Alfa-Beta
The Company Description provides a historical perspective of Alfa-Beta's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Alfa-Beta's evolution in the marketplace.
