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Born in Algeria in 1948, a baker's son, Alain Afflelou arrived in France in 1962.
Scarcely out of the Higher Optometry School of Paris, he opened his first optician's store "OPTICA" in a suburb of Bordeaux.
Very quickly he sought to give another dimension to the traditional job of optician and innovated by launching the "La moitié de votre monture à l'œil" (Half your frames for free) campaign and investing the equivalent of a year's profits in advertising.
To t...
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