AirMedia Company Description
AirMedia Group is taking in-flight marketing to new heights. The company specializes in advertising to air travelers in China. It operates more than 2,000 digital TV screens in about 40 airports and places ads on more than 17,000 TVs on nine airplanes. To help attract an audience to its ads, AirMedia Group also runs news, weather, sports, travel, comedy, and documentary clips provided by China Central Television (CCTV). Selling time slots to both domestic and international advertisers accounts for half of AirMedia Group's revenues. Some of its top customers have included Lexus, Hitachi, and Nokia.
View the Comprehensive Company Description for AirMedia
The Company Description provides a historical perspective of AirMedia's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of AirMedia's evolution in the marketplace.
