Affinion Group Company Description
Through its partners and affiliations, Affinion Group aims to make fans of its customers' customers. The company operates membership and loyalty programs on behalf of corporate clients seeking to strengthen their ties to consumers. It specializes in launching a variety of media services, through direct mail and the Internet, and packaging these benefits to its clients' customers. Programs overseen include AutoVantage, Buyers Advantage, and Travelers Advantage. Overall the group offers its programs to about 65 million members worldwide through more than 5,300 partners; it has offices in Europe, South Africa, and the US. Owned by investment firm Apollo Management, Affinion Group filed to go public in late 2007.
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The Company Description provides a historical perspective of Affinion Group's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Affinion Group's evolution in the marketplace.
