Aegis Group Company Description
For the Aegis Group, time really is money. Aegis is one of Europe's largest media services firms, providing its clients with advertising space and airtime through its Carat, Velocity, Vizeum, Isobar, and Posterscope agencies. Covering media planning and buying, interactive media, outdoor marketing, sports marketing, and sponsorships, its media services account for about 60% of the company's revenues. Aegis's second business line consists of market research services under its widely known Synovate banner. The company has changed from a loosely aligned group of independent agencies into the more familiar global network structure. French corporate raider Vincent Bolloré owns almost 30% of the company.
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The Company Description provides a historical perspective of Aegis Group's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Aegis Group's evolution in the marketplace.
