Advance Publications - Competitors

Advance Publications Competition

Now Viewing Advance Publications's competition in: Magazine Publishers

Recent Developments

Five Top Advertising Categories Grow - Five of the top 12 US magazine ad categories had revenue increases during first quarter 2008, according to Publishers Information Bureau (PIB). Revenue from food advertising increased 29.1 percent from a year earlier; retail ad revenue, 8.3 percent; public transportation and hotels and resorts, 6 percent; and financial, insurance, and real estate, 1.7 percent.

Magazine Industry's Website Audience Expands - Magazine websites are drawing more viewers than a year ago and experiencing a higher audience growth rate than the overall Internet. Unique visitors to US consumer magazine websites increased 11.9 percent during first quarter 2008 compared to a year earlier, according to Magazine Publishers of America (MPA). In contrast, the overall US Internet audience grew only 3.7 percent.

Paper Costs Help Drive Up Publishers' Prices - Magazine publishers have raised prices to distributors and major retailers, as the cost of paper has climbed. US periodical publishers increased prices 4.4 percent in April 2008 from year-ago levels; the cost to buy paper from mills rose almost 8 percent. Publishers' average annual producer prices increased 4.3 percent in 2007 and rose over 15 percent in five years.

Competitive Landscape

Demand for magazines is driven largely by growth in consumer income. The profitability of individual companies depends highly on marketing expertise. Small companies can compete by specializing in niche topics and markets, while larger companies benefit from a wide selection of magazine titles to offer advertisers. Large companies also have economies of scale in production and distribution. The industry is labor-intensive: average annual revenue per worker is $120,000.

Full Industry Overview For Magazine Publishers

Magazine Publishers Industry Forecast

from Hoover's/D&B subsidiary First Research

The output of US periodical publishing and printing, which includes magazine publishing, is forecast to grow at an annual compounded rate of 3.1 percent between 2007 and 2012.

Periodical Output Growth Steadies

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.