Admiral Group Company Description
Young drivers in hot hatches make up the favorite fleet of UK car insurer Admiral Group, which targets young people, drivers of performance cars, and city dwellers -- those who typically pay higher-than-average premiums. Admiral Group uses a direct-to-consumer business model, selling policies online under a number of brand names including its largest, Admiral (aimed at the general consumer); Bell (low-risk drivers); Diamond (young women); and Elephant (bargain hunters). It also operates an online insurance broker called Confused.com and a commercial motor insurance broker called Gladiator. Admiral Group expanded into foreign markets in 2006, launching the Balumba brand in Spain.
View the Comprehensive Company Description for Admiral Group
The Company Description provides a historical perspective of Admiral Group's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Admiral Group's evolution in the marketplace.
