Hoover's New Platform Enhancements Give Sales and Marketing Professionals More Information to Close Deals and Grow Business

For Immediate Release

Enhancements Include Three Million Additional Email Addresses and Morningstar Equity Research Reports

AUSTIN, TEXAS – August 26, 2010 – Recognizing the need to ensure customers can effectively target the right prospects with the right message at the right time, Hoover's, Inc. (www.hoovers.com) today unveiled significant new enhancements to its business information platform, including the addition of three million new email addresses through Hoover's ConnectMail and approximately 1,800 Morningstar Equity Research Reports.

Continuing an evolution that began with the launch of the new Hoover's platform in March 2010, these enhancements and added functionality give sales and marketing professionals expanded industry insight and more ways to connect with key decision makers and influencers.

"Our in-depth company and industry insight combined with the addition of millions more Hoover's ConnectMail contacts helps our customers create more compelling messages for greater lead generation and prospect qualifying," said James Rogers, Hoover's vice president of marketing. "These latest enhancements reflect Hoover's ongoing commitment to providing more direct access to key decision makers, as well as the tools to power their sales and marketing conversations."

Hoover's has teamed with top industry providers to add more than three million new email addresses to its Hoover's ConnectMail tool. This gives Hoover's customers direct access to hidden influencers, middle managers and others who regularly drive purchasing decisions. With this addition, customers now have access to more than 10 million email addresses through Hoover's ConnectMail to build more targeted lists for direct marketing campaigns.

In addition, Hoover's has added approximately 1,800 Morningstar Equity Research Reports. These reports include Morningstar's renowned "Bulls Say/Bears Say" analysis and commentary to help Hoover's customers have smarter conversations and maintain a consultative relationship with their prospects and clients.

"The Morningstar reports give marketers, researchers and sales executives more knowledge about the companies they are dealing with," Rogers said. "Researchers can combine Morningstar's in-depth analysis with Hoover's industry and company information to draw more insightful conclusions."

"Hoover's ConnectMail gives us the ability to get the attention of hundreds of executives we couldn't otherwise reach. Now with access to Morningstar Reports, we have the depth to fine tune our approach during those critical first minutes of an introductory conversation," said Hoover's customer Bruce Lloyd Campbell, Principal, ALCO Partners, LLC.

Additional platform enhancements include new downloadable data points for more granular targeting – Owns/Rents, County, Import/Export, Latitude/Longitude, Manufacturing Indicator and Square Footage. These data points allow customers who are targeting prospects in commercial real estate or facilities services, for example, to determine the commercial and geographic footprint of prospect businesses and streamline territory management. These enhancements help customers to better pre-qualify their prospects. The download ability lets them easily integrate the information within their CRM systems for easy use.

About Hoover's, Inc.

Hoover's, founded in 1990, is a D&B company that provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them.
Hoover's unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's subscriptions, it's Access Hoover's CRM product, and Hoover's API. Hoover's is headquartered in Austin, Texas. Follow Hoover's on Twitter, Facebook and LinkedIn.

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