The New York Times And Hoover's Announce Joint Marketing Agreement

FOR IMMEDIATE RELEASE

Companies To Jointly Promote New York Times Electronic Edition And Hoover's Subscriptions

NEW YORK - September 25, 2002 - The New York Times and Hoover's, Inc. (Nasdaq: HOOV), a leading provider of business information, announced today a joint marketing agreement to promote Hoover's subscriptions and The New York Times Electronic Edition (NYTEE).

"We are pleased to join forces with Hoover's to offer the business community two powerful research tools for tracking financial information on specific companies and industries - our Electronic Edition and Hoover's Online," said Scott Heekin-Canedy, senior vice president, Circulation, The New York Times. "More than ever, businesspeople need current, accurate information to get their jobs done and we're pleased to help them."

NYTEE is an electronic replica of the New York edition of The New York Times newspaper that is distributed in partnership with NewsStand, Inc., of Austin, Tex. It is sold online via subscription or single-copy basis. With the NYTEE readers can perform searches on any topic to retrieve articles or photos within a single issue or across a number of stored issues.

"Hoover's is a great complement to the daily news provided by The New York Times," said Russell Secker, executive vice president of marketing for Hoover's. "Now it's easy to access Hoover's premium information for in-depth research on the companies and industries making headlines."

Hoover's gives subscribers access to timely, unbiased company information produced and updated daily by Hoover's editors. Subscription features include in-depth company profiles, biographies of company executives and board members, comprehensive lists of competitors and in-depth financials.

Under the terms of the agreement, Hoover's and The New York Times will promote a special package that will let individual subscribers buy one year of Hoover's and six months of NYTEE for $437 (regularly $485).

As part of the agreement, Hoover's will place a promotional message on Hoover's Online (www.hoovers.com) that directs users to www.hoovers.com/nyt for details on the special offer. Users will then be directed to a unique online registration page for Hoover's and NYTEE. The New York Times will also place a promotional message on www.nytimes.com to direct users to the promotional page on Hoover's Online. The New York Times will also run promotional ads for the joint offer in The New York Times print edition.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2001 revenues of $3.0 billion, publishes The New York Times, The Boston Globe and 16 other newspapers; owns eight network-affiliated television stations and two New York radio stations; and has more than 40 Web sites, including NYTimes.com and Boston.com. In 2001 the Company was ranked No. 1 in the publishing industry in Fortune's list of America's Most Admired Companies. In October 2000 the Company was ranked No. 1 in the publishing industry in Fortune's survey of the Global Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Hoover's, Inc. - The Business Information Authority^tm (www.hoovers.com), the company's premier online service.

Hoover's business information is also available through corporate intranets and distribution agreements with licensees, as well as via print and CD-ROM products from Hoover's Business Press. Hoover's investors include AOL Time Warner (NYSE: AOL), Media General (NYSE: MEG), and Knowledge Universe. Hoover's is headquartered in Austin, Texas, and has offices in New York City and San Francisco.

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