Hoover's Launches Suite Of Customization Tools And Features

For Immediate Release

My Hoover's Streamlines Your Work Process - Allows Subscribers To Monitor Key Events, Save Searches And Get News Alerts From One Location

AUSTIN, TEXAS - January 14, 2005 - Hoover's, Inc., a leading provider of business insight and publisher of Hoover's Online (www.hoovers.com), today announced the launch of My Hoover's. This new suite of customization tools allows subscribers to save time and gain better insight by using a single point of access to track their prospects, customers and competitors - allowing them to easily store and quickly monitor the information and news that is most important to their business.

"Our subscribers are always looking for ways to more quickly and easily put Hoover's Online information and tools to work for them," said Paul Pellman, Hoover's vice president of marketing. "With My Hoover's, they have a set of simple tools to help them stay up-to-date on their prospects', customers' and competitors' every move."

My Hoover's lets subscribers customize their Hoover's experience and save time performing frequent tasks by giving one convenient location from which to:

• Track Significant Developments - Keep informed of major activity as noted by Hoover's industry experts and content partners. Top executive, contact and auditor changes are among the activities tracked.
• Create Company Watch Lists - Monitor key prospects, customers or competitors utilizing Hoover's in-depth records. Organize companies within the same sales area, industry, region or other user-specified category, as well as download information on all companies within a Watch List.
• Save Searches - Save customer searches of the information important to you. Designate and save your search preferences with field-selectable tools when building reports or downloading information.
• Get E-Mail Alerts - Be among the first to get breaking news from major news sources about your prospects, customers and competitors. Receive news, press releases or Significant Developments delivered directly to your inbox.

About Hoover's, Inc. - The Business Information Authority(sm)

Hoover's, a D&B company, gives its customers a competitive edge with insightful information about industries, companies, and key decision makers. Hoover's provides this authoritative, updated information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who shape them. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's Online (www.hoovers.com), the company's premier online service. Hoover's business information is also available through corporate intranets and distribution agreements with licensees, as well as via print from Hoover's Business Press. Hoover's is headquartered in Austin, Texas.

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