Hoover's, Inc. Announces Launch Of Phase II Of Its Highly Successful Access Hoover's offering On Salesforce.com's AppExchange

For Immediate Release

Salesforce.com Customers Can Deploy Additional Access Hoover's Functionality And Data Within Their Salesforce Implementations

SAN FRANCISCO - salesforce.com Dreamforce Conference - October 9, 2006 - Hoover's, Inc., a D&B company that gives its customers a competitive edge with insightful information about industries, companies and key decision makers, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced the next version of Access Hoover's for salesforce.com's AppExchange. Phase II of Access Hoover's is available via private beta at http://www.salesforce.com/appexchange. The announcement was made today at Dreamforce '06, salesforce.com's User and Developer Conference.

Key enhancements unveiled in Phase II of Access Hoover's include:

• Field Mapping - customers will be able to assign Hoover's data fields to their existing Salesforce fields, into which information will be imported. This feature is key for many Hoover's subscribers who require a greater level of customization.
• D-U-N-S Number Search - enables faster data updates from Hoover's. If a customer seeks to update one of their D-U-N-S-numbered account records with the latest Hoover's data, all they have to do is click "Update Account from Hoover's" to access the exact record they need.
• More Hoover's data - expanded access to more than 50 Hoover's data points, including Ultimate and Immediate Parent, NAICS Codes, and key financials, such as Sales Growth and Net Income.
• Hoover's Family Tree - customers with access to this tool can now view through Salesforce the full scope of a company's corporate linkage to more clearly identify corporate relationships and discover new selling opportunities.
• Hoover's Report Builder - customers can easily prepare for meetings and presentations by using this tool to build custom, professional company reports.

"We have built tremendous momentum with salesforce.com this year, and these enhancements are a continuation of that as we work together to provide even more value for the on-demand community," said Dwayne Spradlin, president of Hoover's. "The more Hoover's tools and content we can provide to customers directly within their Salesforce implementation, the better equipped they'll be to drive more growth for their business."

"The new features and functionality in Phase II of Access Hoover's are a great addition for salesforce.com clients who bank on accurate, actionable information about companies and executives," said Matt Holleran, vice president, AppExchange partners, salesforce.com. "The new field mapping capability alone will be a huge help to those salespeople whose account and lead records contain hundreds of customized data fields."

Access Hoover's for AppExchange is one of more than 375 applications now available on the salesforce.com AppExchange, the world's first on-demand directory and sharing service, found at http://www.salesforce.com/appexchange.

Apex is salesforce.com's breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that go far beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as salesforce.com's own developers.

About Hoover's, Inc.

Hoover's, a D&B company, gives its customers a competitive edge with insightful information about industries, companies and key decision makers. Hoover's provides this up-to-date information for sales, marketing, business development and other professionals who need intelligence on U.S. and global companies, industries and the people who lead them. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's (www.hoovers.com), the company's premier online service. Hoover's business information is also available through corporate intranets and distribution agreements with licensees, as well as via Hoover's books. The company is headquartered in Austin, Texas.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com's on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of July 31, 2006, salesforce.com manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Salesforce.com is a registered trademark of, and Apex, AppExchange and Successforce are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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