Business Intelligence Provider Hoover's Releases Latest Edition Of The Hoover's Index Of The Top 1,000 Most Searched Companies

For Immediate Release

AUSTIN, TEXAS (November 7, 2007) - Hoover's, Inc. (www.hoovers.com) today announced the latest edition of The Hoover's Index, a free, proprietary monthly index of the leading public and private companies, non-profits, and associations which represent the brand leaders, up-and-comers and "buzz" creators driving the U.S. and international economies.

"This latest edition of The Hoover's Index could also be dubbed the 'Mergers, Acquisitions and IPO Report,'" said Tim Walker, Hoover's industry expert. "The sluggish economy is certainly not slowing down the biggest movers on this latest list, which run the gamut from digital mapping and cosmetics to high tech measurement equipment and beer."

NAVTEQ Corporation
(Index #507)
One tried-and-true way to get to the top of The Hoover's Index is to get a household-name company to pony up a few billion dollars to acquire you. Easy, right? That's what NAVTEQ did in October, when it agreed to be purchased by cell phone titan Nokia for the princely sum of $8.1 billion. See complete analysis at www.hoovers.com/hoovindex.

Ulta Salon, Cosmetics & Fragrance, Inc.
(Index #438)
Don't hate Ulta because its IPO was beautiful. The company commanded the market's attention late in October, when its IPO shares roared up the charts. Ulta's underwriters priced its stock at $18 per share, but demand was so high that shares debuted on October 25 at $33 and were still above $34 at the end of the month. See complete analysis at www.hoovers.com/hoovindex.

Tektronix, Inc.
(Index #290)
The sun rises in the East; the Pope remains devoutly Roman Catholic; and Danaher acquires another company. This time around, the Danaher acquisitions machine is putting down $2.5 billion to buy Tektronix, an old-school manufacturer of electronic instruments. See complete analysis at www.hoovers.com/hoovindex.

Molson Coors Brewing Company
(Index #292)
Cheap beer for everyone! That seems to be the theme of the deal announced in early October to unite the U.S. operations of SABMiller and Molson Coors. It continues the trend of consolidation in Big Beer; SABMiller and Molson Coors were themselves each formed by the merger of large and well-established brewery companies. See complete analysis at www.hoovers.com/hoovindex.

The Hoover's Index Top 5 for October 2007:

(As an example, a Hoover's Index of 406 means that the search volume was 4.06 times higher than the average search volume.)

To see the entire list and complete analysis for The Hoover's Index, click here. Additionally, for those who would like direct delivery of news about the latest developments within The Hoover's Index, the Hoover's Hottest Companies newsletter is available here.

The Hoover's Index, which utilizes more than a billion data points, reveals monthly spikes in company search activity and is based on a proprietary algorithm that takes into account the search trends of business professionals, including both organic and internal searches on Hoover's site, as well as business-related searches conducted via major search engines. Movement above and below index determines ranking, instead of gross search volume.

About Hoover's, Inc.

Hoover's, a D&B company, gives its customers a competitive edge with insightful information about industries, companies, and key decision makers. Hoover's provides this up-to-date business information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's (www.hoovers.com), the company's premier online service. Hoover's business intelligence is also available through corporate intranets and distribution agreements with licensees, as well as via Hoover's books. The company is headquartered in Austin, Texas.

Contact