Buckle Up: Hoover's Launches HOOV Lane

For Immediate Release

Interactive Microsite Promotes The Fastest Path To Business

AUSTIN, TEXAS - May 12, 2008 - Hoover's, Inc. (www.hoovers.com), a D&B company that gives its customers a competitive edge with insight and actionable information about companies, industries and key decision makers, today announced the launch of HOOV Lane (www.hoovlane.com), an interactive microsite designed to engage both prospects and existing customers in Hoover's new features and content.

An innovative marketing communications portal, HOOV Lane is designed to solicit input and feedback from existing customers on Hoover's tools and services, while simultaneously building awareness of Hoover's benefits among prospective users.

"Engaging our customers is of utmost importance to us. HOOV Lane is our creative way of interacting with users and promoting what's new at Hoover's," said Chris Warwick, Hoover's vice president of product development and management. "From a product perspective, we see it as a way to better serve our customers' needs by directly engaging them in the development process. From a marketing perspective, we see the HOOV Lane as an innovative promotional channel that will generate buzz about our new offerings and content."

Contained within the microsite are three custom areas designed to showcase all that Hoover's has to offer:

• Tour de Hoover's - provides flash demos of Hoover's features such as 360-degree Company Overviews, ConnectMail, People Self-Listing and First Research industry information.
• Faster Profits - allows users to calculate the return on investment (ROI) achieved with a Hoover's subscription by engaging them in an interactive Q&A, ultimately demonstrating the bottom-line benefits available to subscribers.
• HOOV Lane Map - provides a high-level blueprint of future product and feature launches, keeping users in the know about what to expect next.

Additional HOOV Lane features will include a Customer Feedback Forum, where Hoover's product managers are available to interact directly with users to explain the value of specific tools and functionality, and where customers can provide feedback and make recommendations. The Live Chat feature allows users to interact with members of Hoover's sales team to discuss product and service offerings. Users will also have access to videos and podcasts, sales testimonials, and relevant news and stories with the ability to comment and spark conversation.

About Hoover's, Inc.

Hoover's, a D&B company, provides its customers the fastest path to business with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover's unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's (http://www.hoovers.com), the company's premier online service. Hoover's is headquartered in Austin, Texas.

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