About Inc. Company Description
Prepositionally inclined About wants to be your online guru. Through its About.com portal, the company offers a network of topic-specific Web sites grouped into channels such as arts, hobbies, shopping, and sports on more than 57,000 topics. The site features content (some 2 million pieces) created by 650 human guides, or "topical advisors" in each field -- which About describes as the "heart and soul" of its business. A free site, About.com generates revenue from advertisers trying to reach the more than 36 million people in the US that visit the Web site monthly. The company is a subsidiary of The New York Times Company.
View the Comprehensive Company Description for About Inc.
The Company Description provides a historical perspective of About Inc.'s organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of About Inc.'s evolution in the marketplace.
