Abercrombie & Fitch Company Description
Trading on its century-old name, Abercrombie & Fitch (A&F) sells upscale men's, women's, and kids' casual clothes and accessories -- quite a change from when the company outfitted Ernest Hemingway and Teddy Roosevelt for safaris. A&F operates some 1,125 stores in the US, Canada, and the UK, and also sells via its catalog and online. Its carefully selected college-age sales staff and use of 20-something models imbue its stores with an upscale fraternity house feel. A&F also runs a fast-growing chain of some 515 teen stores called Hollister Co., and a chain targeted at boys and girls ages seven to 14 called abercrombie. RUEHL, a Greenwich Village-inspired concept for the post-college set, is slated for closure.
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The Company Description provides a historical perspective of Abercrombie & Fitch's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Abercrombie & Fitch's evolution in the marketplace.
