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Stimulus Checks Bring Temporary Relief to Discount Store Sales - Although US sales at discount stores fell 2.7 percent in April 2008 from the previous year, the industry's net sales rebounded slightly in May over April 2008. Economists point to the nearly $50 billion in economic stimulus checks the US federal government issued in May as the reason behind the revenue rally. Wal-Mart's net sales, for example, rose 7.8 percent in May over April; Target reports an increase of 5.5 percent. The month-to-month jump in sales is the largest since November 2007, when consumers were holiday shopping.

Wal-Mart Unveils New Logo - Wal-mart US is updating its brand for the sixth time in the store's 46-year history. The familiar blue block capital letters with the star-shaped hyphen are being replaced by turquoise letters with no hyphen, followed by a yellow starburst. Wal-Mart will update logos at some 3,600 US stores as part of an ongoing evolution of its overall brand. Customers are already seeing the logo on instore signs and print and TV ads. The discount store last tweaked its logo in 1992.

Women's Apparel Prices Fall - The price of women's clothing declined 5 percent in May 2008 from year-ago prices, making it one of the few items on the federal Consumer Price Index going down, versus up. Apparel prices have dipped as manufacturers move to countries like Vietnam where labor is cheap, say experts, who add competition among retailers as another factor. Because discount stores rely on apparel for 20 percent of sales, these stores may suffer a blow to the bottom line.