4Kids Company Description
If your youth are into Yu-Gi-Oh!, thank (or blame) 4Kids Entertainment. The company makes money by licensing rights to third-party entertainment properties for use in cartoons, games, toys, and apparel. In addition, 4Kids leases a four-hour block of time Saturday mornings on FOX; 4Kids is responsible for ad sales and content for the 4Kids TV line-up, which showcases such 4Kids properties as Teenage Mutant Ninja Turtles, Winx Club, and Yu-Gi-Oh!. Other youth-oriented properties under the 4Kids umbrella include Cabbage Patch Kids, Dinosaur King, and Viva Piñata; in addition, 4Kids handles licensing for the American Kennel Club, the Cat Fanciers' Association, and the UK's Royal Air Force.
View the Comprehensive Company Description for 4Kids
The Company Description provides a historical perspective of 4Kids's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of 4Kids's evolution in the marketplace.
