4Kids Company Description
If your youth are into Yu-Gi-Oh!, thank (or blame) 4Kids Entertainment. The company makes money by licensing rights to third-party entertainment properties for use in cartoons, games, toys, and apparel. Its five-year partnership with The CW Network allows it to program Saturday morning shows, beginning with the 2008-2009 season. 4Kids is responsible for ad sales and content for The CW4Kids lineup, which showcases such 4Kids properties as Winx Club, and Yu-Gi-Oh!. Other youth-oriented properties include Cabbage Patch Kids, Dinosaur King, and Viva Piñata; in addition, 4Kids handles licensing for the American Kennel Club, the Cat Fanciers' Association, and the UK's Royal Air Force.
View the Comprehensive Company Description for 4Kids
The Company Description provides a historical perspective of 4Kids's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of 4Kids's evolution in the marketplace.
