2waytraffic Company Description
This company believes watching TV doesn't have to be a one-way street. 2waytraffic creates television programming that allows viewers to use their cell phone to interact (by text messaging or voice response) with a live show. Some of its original formats include children's shows, entertainment, reality, music, sports, and CallTV (primarily interactive games shows). 2waytraffic also owns the rights to the quiz show Who Wants to Be a Millionaire. In addition to TV programming, the company produces direct response wireless advertising commercials and it produces interactive content for mobile devices and other digital media platforms. 2waytraffic was acquired by Sony Pictures in 2008.
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The Company Description provides a historical perspective of 2waytraffic's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of 2waytraffic's evolution in the marketplace.
