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Before founding 2waytraffic, Kees Abrahams was Executive Director at Endemol International, overseeing the Endemol Interactive activities in 23 countries worldwide. In this capacity, he played an important role in the international roll out of Call TV and the development and implementation of Endemol's "convergence strategy". Additionally, Kees was responsible for several mergers and acquisitions and the interactive aspects of blockbuster reality format Big Brother. In the mid nineties Kees s...
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