Part 1 of the series helps you begin the transformation of marketing-to-sales strategy, by exploring the online marketing landscape and the foundational tools you’ll need to embrace it, including:

• Getting up to speed with the digital marketing environment
• Tools to increase relevance - including personas and types of attention
• Integrating marketing channels for consistent engagement

By putting your buyers at the center of content marketing strategy, you'll be on your way to creating sustainable marketing-to-sales programs that are pivotal for the achievement of business objectives.