1-800-FLOWERS.COM Company Description
Some say it's all in the name, but 1-800-FLOWERS.COM does more than just peddle petunias online. The Internet flower company sells fresh flowers and plants from its toll-free number, several Web sites, some 125 million catalogs, and about 95 franchised and 10 company-owned shops, in California, New York, and four other states. It also partners with such companies as Microsoft, Yahoo!, and Google to sell its products, which include gift baskets, gourmet foods, popcorn, greeting cards, home and garden items, and toys. It added wines to the menu in 2004. Founder and CEO James F. McCann, a former social worker, got into the flower business in 1976; he controls more than 95% of 1-800-FLOWERS.COM's voting power.
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The Company Description provides a historical perspective of 1-800-FLOWERS.COM's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of 1-800-FLOWERS.COM's evolution in the marketplace.
